refers to the process of leveraging digital technologies to fundamentally change how businesses operate, deliver value to customers, and adapt to the evolving market landscape.
It involves adopting and integrating digital technologies, such as cloud computing, data analytics, artificial intelligence, the Internet of Things (IoT), and automation, into various aspects of an organization’s operations, processes, and business models.
The goal of digital transformation is to improve efficiency, enhance customer experiences, drive innovation, and gain a competitive edge in the digital age. It goes beyond simply implementing digital tools and involves rethinking and reshaping the entire organization, including its culture, strategies, structures, and workflows.
Digital transformation is an ongoing journey, as technology continues to evolve, and organizations need to continuously adapt and innovate to stay relevant and thrive in the digital era.